Typos & errors

On a site like mine, where everything is self-proofed, there are always going to be typos and errors.

I just spent dozens of hours cleaning up the mess and caught many of them, but I'm sure there are more. If you find any, please email me.

New Font of the Month page!

New! Font of the Month page: Released 12/15/2009

Our Website has been completely revamped, and we are beginning a new Font of the Month deal. For the first month, we are offering our all-time best-selling humanist sans family, Brinar. All six fonts are only $7.00 each or a discount of nearly 72%. Yes, that’s $42 for the entire 6-font family.

Available only on the Hackberry Website, for a limited time (usually one month)!

http://www.hackberry-fonts.com/font_of_the_month.html
It’s not a download. We’ll email your fonts to you.

There'll be a new font every month for $7.00

A new line of typographic gifts

Type geeks are difficult to buy gifts for. They are weird people.

I've started producing some gifts for type geeks. I like'em but then I are one.

http://www.hackberry-fonts.com/gifts.html

Or you can go straight to the Zazzle store.

What makes a font beautiful?

This is the copy from a little page I just added to my site. If you want to see the graphics go there. Blogger does not do graphics well or easily.

There has been a disturbing trend lately of incredibly gorgeous fonts that make bad typography.

How can that be?

To understand that, we need to look at what good typography is. I often tell my students and apprentices:

Good typography is not noticed!

If you notice the typography or font, you are missing the purpose of your design. Here's an example of a new font design that is touted as wonderful, that is absolutely useless. I wouldn't call it gorgeous, but it makes a strong example to start with.

Mommie by Jocham

Like most scripts, it is very hard to read. But, beyond that, the "beauty" of the font is very distracting. (I must confess that I do not find it good-looking at all, personally). I have never seen this font where I actually read the copy. I was always struck by the font design. That is not a good thing.

Let's look at an undeniably gorgeous font family

Carmel by Leuschke

This one is by a lettering artist named Rob Leuschke and it is exquisite: modern, graceful, beautiful, any of hundreds of other adjectives. Like all scripts, there are severe readability issues.

However, the real issue again is it's very beauty. It gets in the way of actual use because it is almost impossible to use this font without people reacting to the font design instead of the content it is expressing.

This is not limited to scripts alone

Increasingly, we are seeing serif and sans serif families that have the same issues. As independent font designers continue to increase, we are seeing ever more personal expressions of typographic beauty. Many of these are very hard to use because the design is so intrusive.

Be careful of the fonts you use!

Lackadaisical Christmas greetings!

I've finally finished the bedroom remodel and now it's on to Christmas decorating. After that I'll get back into the more normal swing of things.

I've got two fonts nearing completion and a ton of questions for you, my readers.

How do you see Hackberry developing? It occurs to me that my customers are not that interested in my focus which is book fonts.

The comments I get are all about the beauty of my fonts. Do you see it this way?

How would you market them?

You'll hear more from me in 2010. Let me know what your needs are. I'll do my best to meet your needs.

Merry Christmas! & may 2010 be better for us all...