
I'm in a small group in Linked-In for typography. It's rapidly proving to be a typical typography site in the world today. That's a disappointment. This is one of the graphics we were pointed to today. There were many more like it.
If you've studied under me, you know my basic definition and attitude about typographic design.
"If you notice the type you've failed as a typographer. The goal of type is clear, easy to grasp communication. The fonts chosen set the mood and can provide much of the graphic beauty, but if you look at the design and think, "That's a really neat design," you've wasted your client's time and money (UNLESS, of course, you are your own client).
The graphic at the top is proof of my theory. An amazing amount of effort was put into squeezing the type into shapes. This graphic had to take hours. I'm impressed with the amount of work that was done.
I have no idea what is being promoted here. Bad type? I think so.


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