Monday, June 01, 2009

A man in love with a font

There is an excellent article on Creative pro today about a font found in SF.
Called a Love Letter to Letters, it a simple tale about a type nerd discovering a font he loves. But it's got some very nice stuff about how people react to fonts.

Also : from my point of view, it discusses some of the relevant stuff going on in sans serif design today. Whitney is a nice looking font. It is still a bit overly perfected for my taste, but the comments about adding personality to a sans need to be stressed.

I am finding that many, if not most, of the new designs I see for new fonts are so perfect that they feel mechanical. Of course, to a certain extent that is the nature of the beast. We can't step too far outside the the rather rigid norms before we start having problems with usability, readability, and so on. But somehow we need more than personality, we need access to a person. No, I'm not sure what that means, but I do know that this needs to be pursued. 

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